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FROM FRUSTRATED, STAGNANT FREELANCE WRITER TO CONFIDENT, FULLY-BOOKED BUSINESS OWNER

Your dream freelance biz starts here

Ready to give your writing business a switch up in three months?

"I made back my investment in the course within two months of part-time work - and I did the highest tier with 1:1 coaching! 

Rachel Lawton

As Seen In:

Freelance writing - on your terms

Self-marketing
magic

FROM FRUSTRATED, STAGNANT FREELANCE WRITER TO CONFIDENT, FULLY-BOOKED BUSINESS OWNER

There is just a mountain of helpful tools in this course that build off each other — together they've helped me move my business forward in a really impactful way.

I'll guide you through my step-by-step framework to implement effective strategies in your business in just 12 weeks. 

I'm going to teach you my framework to freelancing

freedom!

Next cohort begins in... 

The struggle is real.

You’ve landed clients, but consistent revenue still feels out of reach. Without a clear strategy, it’s hard to build a profitable business - or charge what you’re worth.

You're stuck in overthinking paralysis.

Unanswered questions keep you stuck. Instead of moving forward, you second-guess decisions and delay the actions that would grow your business.

Maybe you feel a little lonely.

Freelancing can be lonely. Without guidance or accountability, progress feels slow and motivation fades.

Consistent self-marketing? Who's she?

You want clear goals but aren’t sure where to focus. You’ve tried different strategies but struggle with consistency, leading to slow results.

It's a year from now and you're...

booked up with dream clients.

Through your retainer clients.

HITTING HIGHER INCOME MONTHS.

Maybe travelling the world?

WORKING ON YOUR OWN SCHEDULE.

Through self-marketing and goal-setting.

PLANNING AHEAD CONSISTENTLY.

But you know you’re meant for more than the hit-and-miss clients you’re working with currently.

All within your niche, of course.

01

"Georgie calls this a “group coaching program”, but really, it feels like a 1-1 program! That level of undivided attention… It’s everything!

I now get inbound leads inquiring me about my work and just onboarded a new client who matches my vibe. I gained more clarity about my content strategy. Look, clearly, I’m a fan having a fan-girl moment ;) But Georgie deserves it. I’ve never written a 6-page review for anyone! Take the course, you’ll see."

Risha Bharathan, 

02

"My confidence has to be 5x higher than before I started this course! I've closed several new retainer clients and landed stories on some amazing publications. 

Overall, I feel more empowered as a business owner and as a writer.  There is just a mountain of helpful tools in this course that build off each other — together they've helped me move my business forward in a really impactful way."

Emily Pogue

03

"Having this community of women and Georgie's mentorship has made me feel that if I don't go full-time with freelance writing, I'll be holding myself back"

This is a course that I'll come back to and rewatch in the years to come. The ability to ask Georgie ANY questions at all during ten weeks of group coaching was an absolute gift. Beyond Georgie's sage advice, the community of women was so valuable. "

Tayla Blaire

WHAT PEOPLE ARE SAYING

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While I now have days where I regularly earn more than $1000, it didn’t start out that way. 

My first freelance client paid me $250/month. Another refused to pay most of my invoice after changing the scope.

I accepted low rates just to have some income. I felt stuck - too nervous to negotiate and invisible to high-paying clients. I devoured every resource I could, tested different strategies, and slowly built my business.

Now, I work 15-20 hours a week with global brands, earning over three times my London editor’s salary. With just WiFi and coffee, I make six-figures from beach bars, mountain tops, and luxury hotel, splitting my time between Mexico and slow travel worldwide.

01. HOW IT WORKS

Over 12 weeks, I’ll guide you through my step-by-step ESCAPE framework to build a profitable, sustainable freelance writing business.

You’ll gain clarity, implement proven marketing strategies and develop the confidence to attract high-paying clients. With weekly live coaching calls, structured lessons and hands-on support, you’ll take focused action - without the overwhelm.

2. What You'll Need

All you need is commitment, WiFi and a willingness to take action. Whether you're starting fresh or refining your business, this program gives you everything else - strategies, templates, AI-driven tools and expert guidance to help you succeed.

3. more details

You'll be part of a small, supportive group of like-minded female freelance writers, creating connections that last beyond the program.

Through live calls, tailored feedback and a structured roadmap, you’ll stay accountable and see real results - booking out your services and building the freedom-filled business you’ve been dreaming of.

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Emily Pogue 

"It’s kind of wild to compare where I was when I started the course to where I am now.

A year later, I feel so much more confident, I’m working with clients who truly align with my goals, and I have more opportunities for growth than ever. It’s a really exciting time."

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"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."

I'm georgie

Freelance travel writer, compulsive-dog-petter and avid scuba diver. As a business strategy coach for female freelance writers, I help you to refine your niche, goals and outreach to build the freelance business you've always dreamed of. I took the long route so you don't have to.

sign up now

Let me help you transform your freelance writing business into the one you dreamed of.

Meet your course leader

what to expect

Module One: Evolve

course materials

Clarity, goals and your freelance lifestyle roadmap.

Assess where you are now, define clear business goals and map out the steps to build your ideal freelance writing lifestyle.

Module Two: Strategy

course materials

Positioning, branding and making your presence client-ready.

Refine your niche, craft compelling content pillars and optimise your website and LinkedIn to attract high-value clients.

Module three: Clients

course materials

Finding, attracting and securing ideal clients.

Master where to find your dream clients and how to use strategic messaging to consistently attract them.

Module Four: Attitude

course materials

Mindset, confidence and expert positioning.

Shift from freelancer to business owner by overcoming limiting beliefs and confidently positioning yourself as an expert.

Module Five: Pitching

course materials

Learn exactly who to pitch, how to pitch, and use proven scripts to land high-paying clients through outreach and referrals.

Pitching strategies, follow-ups and securing work.

Module Six: Efficiency

course materials

Streamline your business with smart systems, productivity strategies, and automation to create sustainable long-term growth.

Productivity, automation and scaling your business.

students who Recommend self-marketing magic

100%

highest monthly retainer secured by a student

$6.7k

weeks together

12

You want the freedom to earn great money on your terms - without the stress of next month’s bills. Investing in your future is the fastest way there. So why waste time on low-paying clients or an unclear portfolio when you can skip straight to success?

I’m guessing if you’re here, you want to fast-track your success.

40+ 

video trainings with lifetime access

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Nuala McHugh

"Self-Marketing Magic has given me the freedom to travel, move to Melbourne and fly home whenever I want.

I honestly don’t know where I’d be if I hadn’t found Georgie and SMM when I did."

Watch this

Next review →

"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."

Watch this

Next review →

"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."

‘Impress Your New Clients’ Success Kit: SEO best practices, onboarding templates and scripts to handle tricky client conversations like a pro.

4.

Power-Packed Guest Expert Sessions: Learn DIY branding photos, smart freelancer finances and productivity hacks from top female entrepreneurs.

3.

Cold Pitching & Editorial Swipe Files: Grab my winning templates, editor directories, and exact proposals i've used to secure multiple four-figure retainers.

2.

LinkedIn or Website Glow-Up Audit: Get personalised feedback to make your LinkedIn or website client-magnetic after you refine it during the course.

1.

and some bonuses for you..

Power-Packed Guest Expert Sessions: Learn DIY branding photos, smart freelancer finances and productivity hacks from top female entrepreneurs.

Rachel Lawton

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Megan Hollingsworth

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Testimonials

BA
CK

Highlights:

Landed steady retainer clients and gained confidence in outreach.

Secured aligned client by refining messaging and strategy.

Made back the course investment within two months.

“Before the course, I was so hesitant to put myself out there. I had no idea how to market myself, how to talk about my skills, or even what kind of clients I wanted to work with. I was stuck in this cycle of doubting myself and undercharging because I didn’t feel ‘experienced enough’ to charge higher rates. I finally feel confident marketing myself.

I know my niche, I understand my worth, and I’m consistently booking quality clients. Instead of relying on one-off projects and feeling stressed about money, I have stable, recurring income and a clear plan for growing my business. Looking back, I can say without a doubt that joining this course was one of the best decisions I’ve ever made. It completely changed my mindset, my business, and my confidence. I now see a future for myself as a thriving freelancer, and that’s something I never thought I’d be able to say.”

Rachel Lawton

Overview:

BA
CK

Highlights:

Built a structured, sustainable business with tools and mindset shifts.

Gained confidence to show up on LinkedIn and book more calls.

Learned to work with her natural energy cycles, reducing burnout and increasing productivity.

“When I joined Self-Marketing Magic, I had no idea where to start. I was all over the place in my business and needed guidance on how to build it. Georgie’s coaching made me realise that the lifestyle I’d always dreamed of - running my own business successfully and traveling at the same time - was actually within reach. It wasn’t some distant, unattainable dream; it was possible.

One of the biggest breakthroughs for me was discovering my confidence. I always thought working for myself and being successful was only for certain people, but Georgie helped me see that I had the skills and expertise. I started showing up on LinkedIn, making myself visible to ideal clients, and that helped me book more calls. It was such a big shift for me.”

“What stood out the most about working with Georgie is that I felt seen and heard. She didn’t treat me like just another client; she took the time to get to know me on a deeper level. She made sure the advice she gave me was personalized and actionable. It wasn’t cookie-cutter advice, but real, practical guidance that made a real impact on my business.”

Megan Hollingsworth

Overview:

01

Self-Marketing Magic is designed to help you build or refine your freelance writing business. If you're stuck with low-paying clients, inconsistent work, or unclear boundaries, this is for you. If you're already earning thousands per month with a steady stream of dream clients, this may not be the best fit!

02

The course is fully flexible. Modules are pre-recorded, so you can watch them anytime. Weekly live calls are recorded, and you can pre-submit questions if you can’t attend live. You’ll have lifetime access, so you can go at your own pace.

03

The course runs twice per year but the investment fee may increase for the next cohort. To secure SMM at its current price, your best bet is to enrol in the upcoming cohort! 

04

For personalised guidance, I offer 1:1 coaching at a discounted rate for Self-Marketing Magic members. These sessions can be used to refine your website, improve pitches or dive deeper into course content to accelerate your success. Check out the VIP option above for all the details! 

05

You’ll learn how to attract high-paying clients, confidently pitch your services and build a business that gives you financial stability and freedom. Past students have landed multiple four-figure retainer clients, raised their rates, started travelling the world via their writing income and booked out their schedules.

06

Self-Marketing Magic combines strategy, mindset and action to help you implement what you learn, not just absorb information. Plus, you get live coaching, a supportive community and AI-driven tools to make marketing easier than ever in 2025.

07

You won't get abs after a single workout and success doesn’t happen overnight, but this course gives you a clear, proven path to follow. If you show up, take action and implement what you learn, you’ll see real progress - whether that’s landing your first high-paying client or scaling your income.

P.S: I get it. Investing in yourself is scary! 

But here's the truth: 

If you want different results from what you're getting now, you need to do something different. Self-Marketing Magic gives you the exact roadmap to attract high-paying clients, raise your rates and build a business that supports your dream lifestyle. 

sign up today