the freedom route

Business strategy coaching for passionate, profitable women

1:1 coaching for female freelance writers

looking for tailored guidance growing their freelance writing careers.

let's go

"I feel like I have a wingwoman and cheerleader in you as my coach."

Capu cogne

As Seen In:

If you're ready to go from freelancer to business owner and to stop settling for clients who don’t value your expertise - this is for you.

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Imagine waking up each day with a clear vision for your freelance writing career: confident, financially independent, and in control of your time, projects and income.

Ready to step away from the constant hustle of freelancing and truly own your business?

Because here's the deal:
Your lack of clarity, confidence and consistency is holding you back.

But just think of everything you could achieve (and you know, deep down, you can achieve) if you figured it out.

No more spending each month anxiously hoping you'll be able to pay your bills.

Wave goodbye to short-term, unfulfilling clients who don't value your skills and expertise.

Self-doubt? We don't know her! You're confident, self-assured and enforce your boundaries when they're (rarely) breached.

Gone are the days of stumbling through business growth, trying anything and everything to make your freelance writing business take off the way you KNOW it deserves to.

Now I work less than 20 hours a week and earn triple what I was earning as an in-house full-time editor in London, UK.

I wasted the first few years of my freelance writing career stumbling around in the dark, trying different tactics and approaching different clients without any real purpose in mind. I'd give up on one plan too quickly and then scold myself for not being good enough.

And that's an easy thing to do when there's so much contrasting information out there. If you're getting your business strategy from YouTube videos or Facebook groups, chances are you'll be taking in a million different viewpoints rather than creating a bespoke strategy with your goals in mind. So let's change that!

I know what it's like to feel stuck.

Trust me - I've been there.

At the end of our time together, you'll:

Clarify your writing niche and attract your ideal clients with ease.

Pitch clients using the scripts, subject lines and techiques I use to secure multi-four-figure retainers.

Grow your personal brand so your dream clients approach YOU.

Create a growth plan that aligns with your goals and vision to build out your dream lifestyle.

And that’s why I’m so excited to let you in on...
My 1:1 business strategy coaching

Monthly group accountability and goal-setting calls with a paid community of likeminded female freelance creatives.

Free access to my Momentum membership

A constantly-updated vault with guidance on discovery calls, outsourcing, pitching and more.

Access to my video trainings vault

Send me your questions and pick my brain between our sessions whenever you need.

1:1 email support

Always know the exact next steps to take with weekly accountability and to make sure you're taking action.

Clear, written plan of action

Fortnightly calls to work on your strategy and talk through each step of the process.

1:1 Laser Focused Coaching

A deep dive into where you are now, where you WANT to be and what's holding you back from getting there.

1:1 Pre-intensive coaching form

Through my 1:1 Coaching, I’ll help you build a freelance business that supports your dream lifestyle: the one where you have the confidence, financial freedom and flexibility to do the work you love with the clients you deserve.

Clarity, Confidence, Clients

Introducing

We'll refine and elevate your business through three core stages: confidence and strategy.

One

1:1 Coaching

Build unshakeable confidence

We’ll work on shifting your mindset so that you can confidently raise your rates, enforce boundaries and believe in your worth as a business owner - not just a freelancer. You’ll have the tools to navigate your business with confidence.

Two

1:1 Coaching

Create your freedom-based business

We’ll define your niche, your ideal clients and your offers, then build a self-marketing strategy that attracts high-value clients who respect your expertise. Whether it’s refining your offers or optimising your client process, we’ll lay the foundation for a freedom-based business.

Three

1:1 Coaching

Achieve financial independence

Stop relying on short-term clients and build a business that generates consistent, scalable income. I’ll help you secure higher-paying gigs, diversify your income (if wanted) and build systems that allow you to work remotely, travel more or spend more time with family.

sign me up

Rachel Lawton

READ HERE

Megan Hollingsworth

READ HERE

Testimonials

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CK

Highlights:

Landed steady retainer clients and gained confidence in outreach.

Secured aligned client by refining messaging and strategy.

Made back her investment within two months.

“Before working with Georgie, I was so hesitant to put myself out there. I had no idea how to market myself, how to talk about my skills, or even what kind of clients I wanted to work with. I was stuck in this cycle of doubting myself and undercharging because I didn’t feel ‘experienced enough’ to charge higher rates. I finally feel confident marketing myself.

I know my niche, I understand my worth, and I’m consistently booking quality clients. Instead of relying on one-off projects and feeling stressed about money, I have stable, recurring income and a clear plan for growing my business. Looking back, I can say without a doubt that working with Georgie was one of the best decisions I’ve ever made. It completely changed my mindset, my business, and my confidence. I now see a future for myself as a thriving freelancer, and that’s something I never thought I’d be able to say.”

Rachel Lawton

Overview:

BA
CK

Highlights:

Built a structured, sustainable business with tools and mindset shifts.

Gained confidence to show up on LinkedIn and book more calls.

Learned to work with her natural energy cycles, reducing burnout and increasing productivity.

“When I found Georgie, I had no idea where to start. I was all over the place in my business and needed guidance on how to build it. Georgie’s coaching made me realise that the lifestyle I’d always dreamed of - running my own business successfully and traveling at the same time - was actually within reach. It wasn’t some distant, unattainable dream; it was possible.

One of the biggest breakthroughs for me was discovering my confidence. I always thought working for myself and being successful was only for certain people, but Georgie helped me see that I had the skills and expertise. I started showing up on LinkedIn, making myself visible to ideal clients, and that helped me book more calls. It was such a big shift for me.”

“What stood out the most about working with Georgie is that I felt seen and heard. She didn’t treat me like just another client; she took the time to get to know me on a deeper level. She made sure the advice she gave me was personalised and actionable. It wasn’t cookie-cutter advice, but real, practical guidance that made a real impact on my business.”

Megan Hollingsworth

Overview:

"I've more done now for driving myself forward than I have in months, maybe even years.

I feel SO much clearer and have a proper plan of what action to take next.

I managed to sit down, write out a list of companies I would love to write for, planned out the next couple of months of content & created a boiler plate for my posts. Thanks so much."

Dani jones

"I found your help invaluable in developing my content strategy.

My confidence has increased significantly and I'm no longer worried that I'll be stuck with the odd low-paying job here or there. Nor am I concerned that people will baulk at my prices. When I look back on how far I've come-the views are quite something. I've already been recommending you to other people."

Adi bloom

Don't believe me? Read some recent wins from my 1:1 clients below:

Questions

Who is this package best for?

01

Female writers who are earning at least $2000 USD per month from freelance writing. You're already earning some money and know that you're destined for bigger, better clients and more exciting projects than the ones you're currently working with.

Do you offer one-off calls?

02

Yes! If you don't currently have the time/resources for a three-month commitment, I also offer one-off 60 minute growth strategy calls to start building your roadmap or talk through another area of your freelance business - please ask me for my availability as these book up fast!

Do you work with beginner writers?

03

I don't work with writers who have never freelanced before (although there is some leeway if you've worked in-house as a writer for a while). If you're a beginner, I'd love to refer you to a wonderful entry-level coach!

A LinkedIn and website audit

Get my eyes on your LinkedIn profile and website once you've elevated them during our time together. I'll give you bespoke, actionable feedback and recommendations to make it even more client-friendly.

Bonus #2