Six months to refine and rebuild with 1:1 support.

Emily Pogue, Freelance Writer

"I've closed several new retainer clients and my confidence has to be 5x higher."

It’s time to stop winging it and start building with intention.

Run your business, don’t let it run you.

Private coaching for creative freelancers ready to rebuild their business with strategy, spaciousness and soul.

As Seen In:

💖 "Mindset has really grown. Truly!! I'm so much more comfortable asking for more money, and feel much more in control of my business and my time."

You’ve built your business on talent, referrals and resilience. But now it’s time for structure, strategy and a version that actually works for you.

The Rebuild

You’ve built something from scratch - but now it’s running you.

I’ll help you rebuild your business to increase your income, simplify your systems and attract clients who actually value your work.

framework.

I’m going to guide you through a simple, proven

Your business looks fine from the outside, but behind the scenes it’s messy. Boundaries are loose, systems are outdated and every task feels harder than it should.

Chaotic behind the scenes

You’re fully booked and doing great work, but it’s draining, not energising. You end each week exhausted, disconnected and wondering if this version of “success” is really worth it.

Booked but burnt out

Where you're at now...

You know something needs to shift - the way you’re working isn’t sustainable. But every time you try to make a plan, you hit a wall of confusion, doubt or overwhelm.

Ready but unclear

You’re delivering serious value, but your pricing doesn’t reflect it. You’re constantly overdelivering, second-guessing your rates and quietly resenting how much you’re giving for so little return.

Undercharging or overgiving

But something’s shifted. You’re no longer excited. You’re tired of making reactive decisions, adjusting your pricing on the fly, and saying yes when you want to say no.

Your business looks fine from the outside - but inside, you know you’ve outgrown the way things are running, you’re stuck in survival mode, trying to keep up, you’ve lost the time, energy and freedom you started freelancing for. You don’t need to start from scratch. But you do need to a partner to rebuild - this programme was built for you.

You’re not brand new to freelancing. You’ve got a few referrals coming in, clients who know your name and a reputation for delivering. 

I'm Georgie

My most successful cold pitch turned into a £9,600 contract - and that client then referred me to another, who has since paid me a five-figure monthly invoice. Cold pitching has opened doors I never could have reached by sitting back and waiting. No job boards. No endless applications. No vague “just putting this out there” LinkedIn posts.

sign up now

I’ve built a six-figure freelance writing business almost entirely through cold pitching.

Meet your host

Capucine Cogne, Writer & Strategist

Mindset has really grown. Truly!! I'm so much more comfortable and feel much more in control of my business and my time. I'm so much more comfortable asking for more, and feel much more in control of my business and my time. It boosts me in everything business-related that I do.

After one of my coaching calls, a friend said "you're glowing", because you help uplift me and get me out of some sometimes-not-so-productive self-talk and over-thinking.

"I feel like I have a wingwoman and cheerleader in you as my coach."

Working with Georgie is like...

Katie Lawson, illustrator & Social Media Manager

I came to her feeling completely overwhelmed. I’d lost confidence in my creative work and wasn’t sure how illustration could really fit into my life anymore. I’d been prioritising the social media side of my freelance business for so long that I’d kind of forgotten how much joy drawing brings me. Now I’ve got a plan that feels realistic and exciting and I’m finally making space for illustration again, not just as a side hobby, but as something I really want to grow.

“Working with Georgie genuinely changed how I see myself and what’s possible for me."

Amelia Johansson, Freelance Content Writer

Because of the motivational, supportive and powerful boost that Georgie and the team members provide, along with Georgie's invaluable expertise and resources, I feel like I have everything I need to make my freelance career a success.

"Without you, I wouldn't have been given the nudge I needed."

Risha Bharathan, Digital Marketing Manager

When I joined Georgie's course, literally from the first day Georgie gave us so many resources to start rewiring our mindset, to start believing in ourselves. I learned that “I didn’t need to hustle hard to make it big!”

She mirrored the value I bring to the table back to me. I needed that because my struggles made me doubt myself. You don’t invest in the coaching program. You invest in the human that runs that program. And if these values reflect you and if this is what you’ve been searching for… Seriously, for everything that Georgie delivers, this price is nothing! It’s a steal!

"Georgie’s big on scaling your business sustainably."

Carolyn Hall, Content Marketer

...Which has helped me stay focused when I'm having down days. I think you were very supportive, extremely informative and offered great guidance when asked. I feel that I'm doing the right things to try and build a solid foundation for my business. I have a positive mindset most days and feel that my business is growing."

"You have been extremely helpful and encouraging"

Izzy Langstone, UGC Creator

"I'm super excited and feel like you provided so much value during our time working together. I'd 100% recommend you to anyone looking for advice and inspiration to level up their business."

"Your insights were absolutely invaluable and really helped to refocus my priorities and pave a clear path ahead."

Emily Pogue, Healthcare & Travel Writer

Overall, I feel more empowered as a business owner and as a writer. By following your straightforward steps, I was able to create real change in my business (rather than getting overwhelmed with where to start!).

I'm a person who needs outside accountability, so knowing I needed to show up ready to our Zoom call was just the motivation I needed to actually take action on what you taught. There is just a mountain of helpful tools - together they've helped me move my business forward in a really impactful way.

""My confidence has to be 5x higher now."

Som Puri, Copywriter & Public Speaking Coach

I now value my own skills as my unique expertise, I now view myself as a business owner, I have learned how to set goals and break steps down into actionable and manageable nuggets (A big one for me and really helps with overwhelm). 

I'm proud of understanding the difference between me the person and my business."

Lauren, Freelancer

It's made me feel less alone; instead, I feel like I have more of a support network. I'm proud of actually gaining clarity, feeling more confident in myself and what I'm doing and seeing the results of all of this in terms of new prospects and clients!!!

 "I feel a lot more positive from having met a community of women who are in the same boat"

Nuala McHugh, Freelance Writer

Now I have the confidence that my business will grow. The calls are fantastic and I love that it is an all female course as it feels like a safe space. I think everything was covered. Couldn't have asked for a better course. I feel incredibly lucky to have stumbled across Georgie and this course as it has allowed me to put strategies in place from the offset.

"I am now taking myself and my business a lot more seriously"

Tania Zhydkova, Freelance Writer & Product Business Owner

When I joined the community in December, I had a full-time job. Thanks to your advice, support and energy, I quit my job, found two retainer clients for my freelance business, and now I don't even need to seek anyone else.

In fact, the freedom of freelancing helped me understand that my next biggest passion is building a product business. I will be recommending your community to my freelance friends. It provides a huge value. Thank you for your work and energy! 

"Your community was incredibly helpful for me."

Tayla Blaire, Business Coach

Beyond Georgie's sage advice, the community of women was so valuable. You realise just how much of what you're going through is a shared, common experience, and having these ladies rooting for you (and rooting for them) was easily the most valuable addition.

I think Georgie is such an inspiration. Her ethos to only do work that interests you is exactly where I hope to be a year from now."

"Georgie was absolutely amazing with her encouragement." 

Stop guessing your way through growth: you don’t have to do it alone.

The truth is, doing nothing is also a choice.
Staying stuck in the cycle of overgiving, second-guessing, and winging it has a cost: your energy, your income, your freedom.

The Rebuild is an intimate six-month container where I’m in your business with you. This isn’t surface-level support. It’s strategic partnership, deep refinement, and honest reflection from someone who’s been where you are, and knows what it takes to move forward with clarity.

I only work with three women at a time so you get the focused 1:1 support you actually need. That means real-time voice note coaching, clear direction when things feel messy, and personalised strategies that meet you where you are.

You’ve already built something from nothing. Now it’s time to build something better.
Something calmer. More aligned. More spacious. More you.

You could keep pushing through. Or you could choose to rebuild with support, strategy and a partner in your corner.

What you get when you join

2x monthly 1:1 coaching calls (12 total over 6 months): Deep, personalised strategy sessions every other week where we’ll troubleshoot challenges, refine your direction and build momentum step by step.

Monday-Friday Voxer access for coaching in your pocket: Get real-time voice and text support between sessions. I’m in your corner, Monday to Friday.

Access to monthly co-working/community calls: Join a supportive space to connect with like-minded freelancers, get feedback, co-work or bring questions outside of our 1:1 calls.

Templates, tools + audits tailored to your business: Customised tools, frameworks and reviews of your offers, systems and messaging to help you implement quickly and confidently.

Weekly check-ins during key transitions: When you're implementing big changes, I’ll be checking in weekly, helping you stay focused, accountable and calm while everything clicks into place.

the rebuild.

The Rebuild The Rebuild The Rebuild The Rebuild

Strip back to what’s true and sustainable with a full audit of your offers, pricing and business model. Identify leaks, drains and outdated systems.

Clarify what you want now - and what success actually looks like. Create your new business vision + non-negotiables. 

Phase 1: The Reset

Redesign your business to support your lifestyle, values and goals. Refine your offers + reposition for dream clients. Set sustainable pricing and client boundaries.

Build systems to reduce chaos + decision fatigue. Map out your ideal work week + aligned visibility strategy.

Phase 2: The Rebuild

Step into your next season with support, confidence and momentum. Integrate habits, boundaries and systems that stick. Build CEO-level confidence + decision-making skills.

Reconnect with joy, creativity + long-term vision. Future-proof your business so it evolves with you.

Phase 3: The Realignment

01

Impact: Build a steady stream of leads.

Unlock exclusive access to the Cold Pitch Sprint for 3 months. This done-for-you system will simplify your outreach, helping you secure high-quality leads with ease and precision.

Bonus 1: Get 3 Months of Full Access to Cold Pitch Sprint - Your Done-For-You Lead System

02

Impact: Join a powerful creative community.

Be among the first to join The Whole Point, a vibrant community of freelancers who share real, actionable insights. This space is designed to help you connect, grow, and gain support every step of the way.

Bonus 2: Exclusive Access to The Whole Point Membership When It Launches - Be Part of a Thriving Community

03

Impact: Get the tools to scale faster.

Gain access to the exact systems I use to manage, track, and refine my own freelance business. These resources are designed to save you time, streamline your workflow, and boost your results.

Bonus 3: Get the Exact Templates, Trackers, and Tools I Use to Scale My Business with Ease

And the bonuses:

The Rebuild is a high-touch, six-month coaching experience designed to help you stop winging it - and start running your business with clarity, strategy and ease.

This isn’t a course. It’s not a template pack or a group programme where you get lost in the crowd.

It’s 1:1 support with someone in your corner, helping you rebuild your business in a way that feels sustainable, simple and actually like you.

Here’s how it works:
Over six months, we’ll move through three clear phases, Reset, Rebuild and Realign, so you’re not just changing things at the surface, but transforming the way your business runs from the inside out.


What's The Rebuild really like?

  • A refined, streamlined business model that works for your life and your energy
  • Clear, aligned offers and pricing you feel proud to sell
  • Systems and boundaries that support your growth (without burning you out)
  • A renewed sense of clarity, confidence and direction in your business
  • The tools and self-trust to keep evolving, long after the six months are over

By the end, you'll have:

Previous client wins...

1

2

3

4

S went from offering 7 disconnected services to a streamlined suite of 3 high-impact offers. Within two months, she was fully booked with clients who valued her process - and finally had the confidence to stop custom-quoting everything.

T doubled her project rates after just one call on pricing strategy. By repositioning her expertise and setting clearer scope boundaries, she started attracting premium clients - and now earns more while working fewer hours.

R implemented backend systems that cut her admin time in half. With her client onboarding, scheduling and delivery streamlined, she reclaimed over 10 hours a week, and finally had space to focus on content, creativity and rest.

L stopped saying yes to misaligned clients out of fear. With a reworked enquiry process, stronger boundaries and messaging that filters the right people in, she now works exclusively with clients who energise her - and has zero burnout.

You're not starting from scratch - you’re starting from experience. We'll audit your offers, pricing, clients and systems to uncover what's holding you back and what you’re ready to grow into.

Get clear on what’s working and what’s not

course materials

Clarity & Clean Slate

what to expect

We’ll rebuild your service suite so it reflects your strengths, energy and lifestyle. No more doing “a bit of everything” - just clear, aligned offers that are easy to sell and deliver.

Refine your offers to match your next level

course materials

Service Suite Reset

Say goodbye to fear-based pricing and blurry client expectations. You’ll feel confident charging your worth and protecting your time with easeful, human-first boundaries.

Set prices and boundaries you can trust

course materials

Boundaries & Pricing

We’ll implement simple backend systems that support your daily flow, reduce chaos and give you room to think, create and lead.

Build smart systems that reduce decision fatigue

course materials

Systems That Support You

We’ll expand your thinking beyond just “getting through the month” and build a vision for what’s next, with a plan to support it and the belief you can grow into it.

Step into your next chapter with confidence

course materials

Long-Term Visioning

Rachel Lawton

READ HERE

Megan Hollingsworth

READ HERE

Testimonials

BA
CK

Highlights:

Landed steady retainer clients and gained confidence in outreach.

Secured aligned client by refining messaging and strategy.

Made back her investment within two months.

“Before working with Georgie, I was so hesitant to put myself out there. I had no idea how to market myself, how to talk about my skills, or even what kind of clients I wanted to work with. I was stuck in this cycle of doubting myself and undercharging because I didn’t feel ‘experienced enough’ to charge higher rates. I finally feel confident marketing myself.

I know my niche, I understand my worth, and I’m consistently booking quality clients. Instead of relying on one-off projects and feeling stressed about money, I have stable, recurring income and a clear plan for growing my business. Looking back, I can say without a doubt that working with Georgie was one of the best decisions I’ve ever made. It completely changed my mindset, my business, and my confidence. I now see a future for myself as a thriving freelancer, and that’s something I never thought I’d be able to say.”

Rachel Lawton

Overview:

BA
CK

Highlights:

Built a structured, sustainable business with tools and mindset shifts.

Gained confidence to show up on LinkedIn and book more calls.

Learned to work with her natural energy cycles, reducing burnout and increasing productivity.

“When I found Georgie, I had no idea where to start. I was all over the place in my business and needed guidance on how to build it. Georgie’s coaching made me realise that the lifestyle I’d always dreamed of - running my own business successfully and traveling at the same time - was actually within reach. It wasn’t some distant, unattainable dream; it was possible.

One of the biggest breakthroughs for me was discovering my confidence. I always thought working for myself and being successful was only for certain people, but Georgie helped me see that I had the skills and expertise. I started showing up on LinkedIn, making myself visible to ideal clients, and that helped me book more calls. It was such a big shift for me.”

“What stood out the most about working with Georgie is that I felt seen and heard. She didn’t treat me like just another client; she took the time to get to know me on a deeper level. She made sure the advice she gave me was personalised and actionable. It wasn’t cookie-cutter advice, but real, practical guidance that made a real impact on my business.”

Megan Hollingsworth

Overview:

You’re great at what you do - but your backend’s messy, your pricing’s outdated and you’re tired of saying yes when you mean no. It’s time to stop winging it and rebuild with intention. Together, we’ll simplify what’s heavy, upgrade what’s working and design a business that finally supports your freedom, not steals from it.

Are you done guessing your way through growth?

Ready to build a business that actually works for you?

sign me up

Running a business that supports your freedom, not steals from it

Working less, earning more and finally feeling in flow

Attracting premium clients who align with your values

Clear, confident and in control of your business model

But you want to be here

apply to join

Constantly questioning if this version of success is really sustainable

Working hard but still feeling scattered or stuck

Saying yes to the wrong clients out of fear or FOMO

Winging your offers, pricing and client boundaries

At the moment you're here

"I've more done now for driving myself forward than I have in months, maybe even years.

I feel SO much clearer and have a proper plan of what action to take next.

I managed to sit down, write out a list of companies I would love to write for, planned out the next couple of months of content & created a boiler plate for my posts. Thanks so much."

Dani jones

"I found your help invaluable in developing my content strategy.

My confidence has increased significantly and I'm no longer worried that I'll be stuck with the odd low-paying job here or there. Nor am I concerned that people will baulk at my prices. When I look back on how far I've come-the views are quite something. I've already been recommending you to other people."

Adi bloom

What if I don’t have time for this right now?

01

That’s exactly why now is the right time. The Rebuild isn’t about adding more to your plate - it’s about creating space by simplifying what’s already there. You’ll be shifting from reactive to intentional, which actually frees up time as we go. This is about getting out of the “once I’m less busy” loop and fixing the root cause of your overwhelm.

Is this just another mindset coaching programme?

02

Nope. This is strategic, structured coaching grounded in real-world freelancing experience. Yes, we’ll talk about mindset when it’s holding you back - but we’ll also rebuild your offers, pricing, systems, boundaries and visibility plan. You’ll walk away with practical assets and deeper clarity.

Do I have to start everything in my business from scratch?

03

Not at all. This is about evolving your business, not blowing it up. We’ll identify what’s already working (there’s more than you think), clean up what’s leaking energy or revenue, and rebuild the foundations to support where you’re headed next.

How do I know if this will actually work for me?

04

The Rebuild is completely personalised - it’s not a cookie-cutter programme. That means we work with your services, audience, energy and goals. If you’re willing to show up honestly, take action between calls and get real about what’s not working, then yes, it will absolutely work for you.

What if I change my mind halfway through?

05

The Rebuild is designed to help you change your mind, with clarity. It’s normal to pivot as we uncover what’s no longer aligned. Instead of forcing yourself into a business model that doesn’t fit, we’ll adapt and adjust together so you’re always building in the right direction.

Is this worth the investment if I’m already earning well?

06

Absolutely. Many of my clients are financially “successful” - but behind the scenes, they’re burned out, under-boundaried or unfulfilled. The Rebuild isn’t just more money, it’s about building a business that feels good to run and is designed to last. That’s a return you’ll feel every single day.

What if I don’t feel “ready” yet?

07

Feeling not-quite-ready is often a sign you are. Most freelancers wait until they’re burned out or on the verge of quitting to make a change. The Rebuild gives you a proactive, supported path to evolve your business before you hit that wall. You don’t need to be perfectly clear or perfectly prepared - that’s what this container is for.

6 monthly payments

Split payment option

1 payment

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A 1:1 strategy session to unblock what’s stuck and create clear next steps. Best for those who want high-impact clarity without a long-term commitment. (Pricing available on enquiry.)

One-off Clarity & Strategy call 

Investment options

Ready to say yes?

Commit fully and get the highest level of support. You’ll lock in your space, access bonus integration, and step into this chapter with energy, clarity and intention. Best for those who are all in and ready to move.

Six months of support, structure and serious momentum - in flexible monthly payments. Best for those who want deep transformation without the upfront pressure.

You don’t need another course, you need clarity, structure and support that’s built around you. The Rebuild is your space to stop surviving and start building a business that feels aligned, easeful and future-ready - without beginning from scratch again.

Your next chapter starts here

Join The Rebuild coaching experience