Our freelance journeys may start differently, but often we forget the whole reason we started them.

Who is Georgie @ The Freedom Route?

My business journey started on a tiny Indonesian island in the middle of a global crisis.

I’d just left my full-time role as a branded content editor in London and found myself stranded on Gili Trawangan. The decision was: fly home for safety or finally back myself and build the freelance life I’d dreamed about for years.

I stayed. And I started.

But like so many ambitious women, I built a version of success that still didn’t feel quite right. I overdelivered. I worked too much. I chased goals that looked good on paper, even when they didn’t fully light me up.

What changed? I learned to trust myself, reconnect with what I wanted, and build a business around my version of success - not someone else’s.

Freedom-first business coach & freelance writer.

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I help ambitious, creative women build businesses that feel as good on the inside as they look on the outside.


If you’ve spent the last few years saying yes, showing up, pushing hard - you’re not alone. But at some point, it’s time to realign.

Many of the women I work with already have successful businesses on paper. They’ve hit their revenue goals. They’re booked out. They’ve built amazing things.

But they’re tired. Uninspired. Ready to edit.

My mission is to help you zoom out, get clear on what you really want, and make space in your calendar (and your life) or more joy, connection and creativity.

Fast forward to today:

My Purpose

  • Reconnect with the bigger picture of what they’re building
  • Simplify their offers so they actually want to deliver them
  • Design a life-first business that leaves space for novelty, freedom and fun

It’s not just about business growth. It’s about building a business that reflects who you are now - not who you were two years ago when you last updated your strategy. I blend clarity coaching with lifestyle design and creative strategy. That means we work on your mindset, but we also change the shape of your business so it supports the life you actually want to live.

Through 1:1 coaching, group programmes and my monthly membership (The Whole Point), I support women who want to:

How I help:

Your business isn’t just how you make money - it’s how you make space for the life you actually want.

Why This Matters

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I regularly speak on topics like business realignment, burnout recovery, lifestyle design and redefining success on your own terms.

I’ve been featured in Success Magazine, spoken on top-charting podcasts like Female Leadership Collective and run workshops for communities and retreats around the world.

Whether I’m talking about slow travel, joyful business or rebuilding from burnout, I always aim to speak honestly about what it really takes to grow a business that supports your full life - not just your work life.

Speaking, interviews & podcasts

I’m also a freelance journalist and content writer for brands like Tripadvisor, ELLE, Marriott Hotels, Cosmopolitan and the Evening Standard.

I mostly write about travel, but also cover remote work and creative entrepreneurship from a first-hand perspective.

My writing career is what funded my lifestyle for years - and it’s still one of my favourite parts of what I do.

Freelance writing

When I’m not coaching or writing, I’m swimming in the sea, planning my next trip (a press trip to Azerbaijan is next!), or trying a new workout class - I love electronic spin and reformer pilates. 

My business isn’t my whole identity - but it is what makes this life possible. I built it to give me freedom, creativity and joy.

Now, I help other women do the same.

...and the rest!

Want to chat about speaking, interviews, podcasts, writing or other opportunities? 

Get in touch