Free workshop to help you scale!

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Want higher income months and greater impact as a freelance writer?

You've got the knowledge, now get paid for it. Confidently sell coaching services alongside freelance writing.

How would it feel to turn those "pick your brain" messages into empowering coaching calls? Work with me 1:1 to share your skills, monetise your expertise and tap into incredible new business opportunities.

enrol now

it's time to tap into those missed opportunities.

As a freelance writer, you've probably been asked to 'pick your brain' by less experienced writers or other people in the industry who want to be where you are now. You're giving away valuable advice - without getting paid for it.

You don’t need to be the world’s top expert to be a coach. You just need to be one step ahead of the people you’re helping - and I’ll show you exactly how to position yourself as the expert you (deep down) know you are.

Writing services are your bread and butter... but chances are you're leaving money on the table right now. 

Imagine if you could empower other people to build their dream lives through your knowledge.

sign me up

You’ve spent years honing your craft as a freelance writer. You love the creative side but the income rollercoaster can feel exhausting. What if you could add a steady, higher-paying revenue stream without sacrificing your creativity - or your sanity?

You know there are tons of terrible coaches out there and you're scared of accidentally falling into that category. As a result, you're too intimidated to even consider coaching as a paid service...so you're doing Zoom calls for free instead.

You’ve lost track of how many times less experienced freelancers have asked for your hard-earned advice. You have the knowledge but wouldn’t know how to start sharing it - or how to charge if you did. You end up sharing solid gold nuggets of advice in exchange for a coffee.

Or maybe you've been asked about your experience doing other things: digital nomading, working remotely, being a freelancer in general. You want to help these people but it's taking up your valuable, billable hours. You feel guilty for saying no but realise you're losing dollars prioritising free calls when you should be spending that time on your paid writing work instead.

You know you have the expertise but the thought of monetising this knowledge (let alone setting up an email list or growing an audience) all feels very overwhelming - where to start?!

Let me guess...

Diversify + Thrive Diversify + Thrive Diversify + Thrive Diversify + Thrive

Adding coaching services to your business allows you to...

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Help all of those people requesting your knowledge, in a way that makes sense from a business perspective. Sure, you're happy to share your advice, but this way you can do more of it without your own business suffering financially.

Position all of your creative eggs in different baskets, able to be scaled up and down as needed. Expensive month coming up? Just market your (soon to be launched!) strategic coaching sessions a little more.

Focus on pursuing the creative projects you love, rather than just the ones that pay the bills. When you've got multiple income streams, you can be choosier with what you say yes to, EG working only with your dream clients.

Scale up your income and down scale your working hours. Generally speaking, coaching calls take up a lot less time, yet bill a lot more hourly, than your writing work can.

And if those options sound exciting, but overwhelming (or possibly impostor syndrome is knocking at the door), it’s okay. I’ve been where you are. And the good news is there’s a way to work through this.

I want to scale my biz

but it also helps you build authority in the writing industry and tap into a new level of income and influence.

You didn’t become a successful freelance writer by accident. You have a way with words, a unique voice and a vision for storytelling. It’s how you’ve crafted your career and built lasting relationships with clients.

Now, take a minute to visualise an entirely new income stream, right inside your existing writing business.

Imagine offering coaching sessions to others: helping them sharpen their skills, find clients and grow their confidence. 

How would it feel to be the one who helps aspiring writers finally land their dream clients? Or helping people confidently travel the world, or write their first book, or take their career 100% remote? 

The people you’ve helped could be securing higher-paying projects, exploring new countries and transforming their careers - all because of the strategies and experience you shared.

How would it feel to be recognised not just as a great writer, but as the go-to expert who helps others achieve the same level of success?

Not only does coaching open up plenty of new doors for you as a business owner...

From freelance writer to confident coach: Build a thriving, diversified writing business in three months.

Diversify + Thrive

Introducing...

Taking on three new clients in 2025.

I fell into the coaching world by accident, but it's the best thing I've ever done for my business.

Running two creative businesses simultaneously felt really intimidating, but doing so has allowed me more freedom in every area of my life than ever before.

Time, financial and creative freedom.

Take it from me

The perks?

Choosing how many new clients I take on.

Helping a wider range of people to grow their businesses.

Hitting crazy income months like $17k USD in 30 days.

As Seen In:

My three month framework is shaped around your current commitments and time investment. 

You'll have weekly support and guidance from me, regular 1:1 calls every two weeks to fast-track your progress and lifetime access to all of the trainings, resources and guidance that I've used to build my own second business to six figures.

Diversify + Thrive

Sign me up

Shaped around a timeline that matches your goals and commitments.

How Diversify + Thrive works:

a bespoke framework mapped out

Start with the foundation module and a 1:1 call with me to map out your personal 90 day timeline from conception through to onboarding your first clients. 

12 or 24 weeks of guided support 

With fortnightly alls with me, you'll have hands-on, tailored support every step of the way. Weekly check-ins will keep you on-track in a way that's shaped around your lifestyle.

40+ trainings covering every part of the process

Starting a new income stream is intimidating - I did it myself! Diversify + Thrive's curriculum breaks down each step of the journey into bitesize trainings, covering everything from your email list to hiring support to onboarding new clients and mapping out your coaching packages. 

With just one or two coaching clients, you could earn back your entire investment.

What's stopped you so far? Maybe something like this.

When you’ve been asked to coach someone less experienced in your field, you brush it off because you don’t feel fully equipped to teach it. 

Maybe you feel like you need some extra qualifications to charge for that. 

Here’s the thing: you don’t. Your expertise is already there. You’re just not tapping into it - yet.  Scaled income is within your reach. And the results are so worth it.

How many more months can you afford to give away your valuable advice for free? 

Things that writing + coaching has allowed me to do with ease...

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Hit a $17k income month while working three days per week. And regular five-figure income months, doing a mix of travel writing and coaching work.

Book business class flights and expensive, spontaneous holidays to catch up with friends across the world at the drop of a hat. When I have bigger expenses, I just scale up my coaching offers temporarily. 

Say yes to new hobbies: learning to scuba dive, taking surf lessons, weekly 1:1 Spanish lessons, enrolling in Spanish school this year, hiring a personal trainer... what's next?

Take bigger risks inside of my freelance writing business. I only say yes to the projects that I love. It means I'm enjoying 100% of my business hours rather than taking on projects because I'm dependent wholly on freelance writing income. 

Weekly check-ins and a progress tracker so you're always supported.

Regular check-ins

On a schedule that works around your freelance writing business. 

Regular 1:1 coaching from me

Bitesize lessons to watch in your own time following my signature framework.

Video modules

You'll learn to do the same thing through...

Program Details

01 Introduction

02 your ideal client

Taking a deep dive into what this new era of your business looks like. Finding the clarity to set the foundations for our time ahead!

Maybe you know this already or perhaps it needs a little clarifying. We'll map out a persona of your ideal client so your marketing and messaging hit the right spot. 

03 OFFERS & PRICING

04 MINDSET & CONFIDENCE

Designing your first offer in the coaching world. So you've got something to confidently sell when someone next approaches you! We'll also cover assertive pricing. 

Stepping into a new role is scary - there's no doubt about it! This module is all about overcoming the mindset blocks and imposter syndrome that are stopping you from thriving. 

05 PROMOTION AND YOUR AUDIENCE

06 WORKING EFFICIENTLY

Learn and use my strategies that I used to build an audience of 40,000 in a year and a half across my platforms.

You're probably already short on time. Everything I teach takes no more than five hours per week to implement. And I'll show you how to work most efficiently!

07 YOUR EMAIL LIST

08 PERSONAL BRANDING

Everything you need to know about how to set up and grow your email list. We'll talk platforms, funnels, lead magnets, welcome sequences and more.

People buy from people, not businesses. We'll lean into your strengths and personality in this module! Then, steal the strategy I used to grow a personal brand audience of 12,000 in one year.

09 BEHIND THE SCENES

10 scaling & next steps

The backend of your business is just as important as the visible stuff! Learn my admin and tech recommendations as well as taking payments, editing or launching your website, and more.

You've got an offer. You've got an audience. Maybe you've even got your first clients. Let's talk about what's next and where else you could take this business!  It’s time to dream big. 

Work your way through the modules across three months with tailored support along the way.

module 1:

01 Introduction

Lesson 1 : The why and the what of diversifying your income with coaching
Lesson 2: Building out the blocks of your future business
Lesson 3: Creating space in your schedule 
Lesson 4: Auditing your current business set-up 

END RESULT: Achieve a clear vision and roadmap for your business year, creating space for new projects and getting motivated for the weeks ahead!

A breakdown of what you'll learn:

module 2:

02 Your Ideal Client

Lesson 5: Client needs analysis
Lesson 6: Ideal client alignment
Lesson 7: Creating your client avatar
Lesson 8: Client journey mapping

END RESULT: Identify and profile your ideal client, aligning your business values with their needs and start thinking about the journey from initial discovery through to sending across a payment link.

module 3:

03 Offers & Pricing

Lesson 9: Designing and creating your first product
Lesson 10: Pricing for success strategies
Lesson 11: Effectively selling your offer
Lesson 12: Sales page development (inc my template) 

END RESULT: Create, price and confidently sell your first coaching product, supported by a persuasive sales page and a strong pricing strategy.

module 4:

04 Mindset & Confidence

Lesson 13 : Building self-belief and assertiveness  
Lesson 14: Overcoming limiting beliefs
Lesson 15: Developing a growth mindset
Lesson 16: Resilience planning: Preparing for low periods

END RESULT: Build self-belief and resilience, overcoming limiting beliefs and developing a growth mindset to thrive as your business grows. 

module 5:

05 Promotion & your audience

Lesson 17: Messaging with clarity and strategy
Lesson 18: Platform analysis: Identifying optimal channels
Lesson 19: Promoting your new offer(s)
Lesson 20: My 40,000 audience case study/roadmap 

END RESULT: Develop a clear messaging strategy, identify the best platforms for promotion and implement proven methods to grow an audience of your ideal clients.

module 6:

06 Working Efficiently

Lesson 21 : Balancing multiple business ventures 
Lesson 22: Optimising productivity: Tailoring to your work style
Lesson 23: Efficiency and organisational skills
Lesson 24: Time management: learning your bespoke schedule

END RESULT: Master time management and productivity techniques to balance multiple ventures and enhance your organisational skills.

module 7:

07 Behind the Scenes

Lesson 25 : Website optimisation or development 
Lesson 26: Tech and admin essentials: Streamlining your ops 
Lesson 27: Payment systems and tracking
Lesson 28: Managing business finances

END RESULT: Streamline your business operations with an optimised website, efficient administrative processes and straightforward financial management systems.

module 8:

08 Personal Branding

Lesson 29: Business identity work
Lesson 30: Personal brand development: Building your brand
Lesson 31: Strategic storytelling & engaging your audience
Lesson 32: Visual branding essentials

END RESULT: Establish your unique personal brand, utilising strategic storytelling and visual branding to engage and grow your audience.

module 9:

09 Your Email List

Lesson 33 : Email strategy fundamentals
Lesson 34: Choosing the right tools and tech
Lesson 35: Lead magnet guidance and creation 
Lesson 36: Writing your welcome sequence 

END RESULT: Set up and grow an effective email list with the right tools, lead magnets and a nurturing welcome sequence to build strong client relationships.

module 10:

10 Scaling & Next Steps

Lesson 37: Creating courses and memberships: Expanding your offers
Lesson 38: Generating passive-ish revenue
Lesson 39: Expanding your support system/outsourcing 
Lesson 40: Next steps and future planning 

END RESULT: Looking to the future! This final module teaches you how to expand your business offerings with courses and memberships, generate passive income and plan for future growth and support.

Premium onboarding and client experience webinar

Ilaria Sambi, Online business manager and systems wizard, talks you through how to confidently and efficiently onboard your new clients, giving a premium experience so you can charge high ticket.

Bonus #2

A 45-minute masterclass by professional photographer, Josefine Lindhardt, teaching you to take professional branding photos from home. Learn all about tech, tools, angles and more.

Shoot Your Own Branding Photos webinar

Bonus #1

Extra bonuses include...

Trackers, templates, spreadsheets & more

All of the tools I use inside of my own coaching business. An income spreadsheet. A lead generation and client tracker. A personal branding template. Sales and storytelling scripts. And lots more!

Bonus #4

Hiring support doesn't have to involve a four figure investment and an employee contract. Learn how to hire someone the right way, ensuring they're a good fit and will actually save you time!

Hire Your First VA training

Bonus #3

I need this

REAPING THE REWARDS OF YOUR HARD-WON EXPERIENCE

being choosier with your freelance writing

empowering others with your knowledge

Consistently higher income months

But you want to be here

Help me with this

not making full use of your skills/experience

giving away your knowledge for free

not knowing how to make extra income in your biz

not knowing how to respond to enquiries TO ‘PICK YOUR BRAIN’

At the moment you're here

Make

2025 YOUR 

Best business year yet.

sign me up

Just think: this time in 12 months (or less!) you could be confidently booked up with the creative projects you love and a handful of coaching packages tipping you into the five-figure month bracket, consistently. 

I reached the cap of what I felt was possible as a freelance writer without trading more time for money. After embarrassedly turning down coaching inquiries and giving away all of my resources for free, I invested in a business coach who taught me how to launch a second business.

Nowadays, I balance travel writing with business strategy coaching for female creatives. The result? Two businesses that complement each other, have allowed me to hit six figures and have given me the time, location and financial freedom to travel the world full-time. Combining these income streams helped me to hit consistent five-figure months, working an average of three days per week. 

Freelance writer. Business strategy coach. Full-time traveller.

Hi, I'm Georgie

So now I spend my days like this...

180 days extended support

$5497 USD - pay in full

90 days 

$4997 USD - pay in full

Choose Your plan:

Payment plans

starting from $997 per month

affordable monthly payments

Lifetime access to full curriculum

Daily email support and weekly check-ins

Fortnightly 1:1 calls with me

Lifetime access to full curriculum

Daily email support and weekly check-ins

1 x monthly 1:1 calls with me

lifetime access to full curriculum

a stretched-support version for those with less free time.

Click here to pay in GBP for any of the above packages!

Choose between three or six months of 1:1 support and guidance

Capu Cogne

READ HERE

Risha Bharathan

READ HERE

Testimonials

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CK

"I feel like I have a wingwoman and cheerleader in you as my coach. I'm so much more comfortable asking for more money, and feel much more in control of my business and my time. It boosts me in everything business-related that I do.

After one of my coaching calls, a friend said "you're glowing", because you help uplift me and get me out of some sometimes-not-so-productive self-talk and over-thinking."

Capu Cogne

BA
CK

Despite knowing so much about this world of marketing and gaining 4+ years of experience working with brands, I didn't know how to scale my business. Literally from the first day Georgie gave us so many resources to start rewiring our mindset!

She helped me clarify my offer, build my service deck, and fix the gaps in my existing strategy so I could stand out from the crowd. Integrity drives her every move! She will not tell you to “fake it till you make it.” Rather, she’ll work with you in identifying your exact qualities and then show you how to highlight them to attract more of your ideal clients your way.

Risha Bharathan

I'll be taking on three new clients for Diversify + Thrive in early 2025 for three months with fortnightly calls. Feel free to reach out to hello@thefreedomroute.com or drop me a message via the contact form here if you'd like to set up a free Zoom call to see if we're a good fit to work together!  

When can i next enrol?

Diversify + Thrive is designed to fit around your lifestyle. I launched my coaching business while running a successful freelance writing business and travelling the world full-time. It's fluff-free and takes you through the most efficient journey, from not knowing how to offer coaching/consultancy services through to confidently pitching them to clients by the end. Our 1:1 calls take one hour per fortnight and implementation takes no more than three-five per week.

I'm busy. How much time will this take? 

Diversify + Thrive includes a 90 day strategy framework, lifetime access to my 10-module course of trainings, fortnightly 1:1 calls with me, Monday - Friday email support and feedback from me, and all of the resources/spreadsheets/scripts/trackers I've used to grow my own coaching business. 

What exactly do I get when I join?

Frequently Asked Questions

A little disclaimer:

I will never tell you that it's impossible to grow a successful freelance business purely through writing. So, if you love writing and have no interest in developing coaching-based services, that's absolutely fine. Please don't feel like you NEED to do these things to succeed! Passive(ish) income isn’t for everyone and you should be rightly suspicious of anyone who insists it’s the only way forward.

But, if you have considered these things before, I'll tell you that, hand on heart, they've made my journey to six figures infinitely easier. The truth is that strategy-based services are much easier to scale and require a lot less time. So if that's something you're interested in, I'd love to guide you through the process. 

If you're on the fence, feel free to book a quick, free 15 min Zoom chat with me using the link below and I'll let you know whether you're a good fit. If you've worked with me before, you'll know that I'm always honest if I think there's another coach/course/process that would better suit your business goals, or if you’re not yet at the point where this course will be helpful :)

Book a quick chat