Next month is gonna be super busy for me: a press trip to Bari in Italy, a Greek island holiday with my boyfriend and his family and waving goodbye to Lisbon for two months for a scuba diving trip in Egypt and a return to Mexico! Very exciting, but definitely means I’m trying to get organised this month…

Today we’re continuing with the self-marketing theme. This one’s for you if you’ve been reading my newsletters and thinking, “that’s great, Georgie, but I can’t get over the fear of actually sending the pitch…”
How to finally start pitching
Your dream freelance business won’t just land in your inbox. You’ve got to go out and get it. That’s where pitching comes in.

I know, I know – pitching feels scary. It’s easy to put it off because it seems awkward, time-consuming or “too much.” But trust me, future you will be so grateful you started.

Step 1: Think of future you
Take a minute to picture where you want your business to be in a year. Who are your clients? What kind of projects light you up? How does your day actually feel?

That vision is your north star. Once you’re clear on it, you can reverse-engineer the brands you want to pitch, because then you’re not just sending emails into the void, you’re building the business you actually want.

(Pro tip: use a journaling prompt or even an AI prompt to dig into the details – it makes the picture way more motivating.)

Step 2: Break it down
Pitching feels overwhelming when you see it as one giant task. Instead, break it into bite-sized steps:
Pick one hyper-specific niche to start with
Make a list of 30 – 50 brands
Find the right contact details (or outsource it)
Write your pitch template
Follow up in 10 days if you don’t hear back
For now? Just focus on step one. You don’t have to do everything at once.

Step 3: Batch and streamline
One of my favourite hacks is to collect all the brand details in one sitting, add them to my spreadsheet and then step away for a bit. It takes the emotion out of it. You’re not sitting there obsessing over every rejection, you’re just running a system. And systems are what keep your business moving forward.

Step 4: Reframe rejection
Here’s the thing: not getting a reply doesn’t mean you did anything wrong. Most of the time, your email just got lost, forgotten or the brand didn’t have capacity right then. It’s rarely (if ever!) personal.

And because cold pitching is a numbers game, it helps to remember the stats: on average, 1 – 2% of pitches convert. Which means even if you only land two clients out of 100 pitches, that’s still two new clients you didn’t have before.

Step 5: Remember you don’t need loads of replies
One pitch I sent last year turned into a $9.2k project. That client then referred me to two retainer clients I’m still working with now.

The $60 I spent on a VA + a few hours of my time? Absolutely worth it. Sometimes just a handful of responses is enough to fill your whole roster.

Step 6: Keep going until it feels normal
The first time I pitched, I refreshed my inbox every five minutes. Now I just hit send and move on. The trick is momentum. Tell yourself you’ll send 10 pitches. If you still hate it by the tenth one, fine, but chances are, by then it’ll already feel less scary.

If you want to make pitching easier, more consistent and actually effective, this is exactly what I give you inside Cold Pitch Sprint.

You get 25 found-for-you unique contacts in your niche each month as well as proven scripts, my customGPT filled with all of my pitching knowledge and a simple system to follow so you’re not just sending emails and crossing your fingers.