Whether you’re refining your client base and craving stability - or ready to reclaim your time, joy and creativity - you’re in the right place.

You started your business for more freedom, but somewhere along the way, the chaos took over. You’re working with clients who drain you. You’re constantly chasing the next project. Or you’ve already built something solid, but it’s missing that spark.

Here inside The Freedom Route, we help creative women like you:

Refine your client base and secure dreamy, long-term retainers
Create simple systems that free up your time
Build a business around your actual life - not the other way around
Reclaim your creativity, confidence and sense of purpose

What if business didn’t feel like a compromise?

let's rediscover the whole point

Connect with joyful, like-minded creatives

Redesign your week with intention

Reignite creativity in your business

Make time for fun again

I want more joy, spaciousness + lifestyle alignment

take me to freelancer summer school

Build a more stable, simple system

Set boundaries and raise your rates

Land long-term, high-fit retainers

Ditch chaotic, low-paying client work

I need stability + better clients

Find your route

As Seen In:

After years of building a successful six-fig creative business, I found myself burnt out, overwhelmed and craving more life in my life.

So I started unpicking the pieces, refining my offers, redefining my version of success and saying no to things that didn’t fit.

And eventually, I landed here:
A life-first business.
A business that feels like me.
A rhythm that’s light, spacious and sustainable.

Writer. Coach. Freedom-first business builder. Here to help you create space for the life you actually want.

Hi, I'm Georgie

Read more

Capucine Cogne, Writer & Strategist

Mindset has really grown. Truly!! I'm so much more comfortable and feel much more in control of my business and my time. I'm so much more comfortable asking for more, and feel much more in control of my business and my time. It boosts me in everything business-related that I do.

After one of my coaching calls, a friend said "you're glowing", because you help uplift me and get me out of some sometimes-not-so-productive self-talk and over-thinking.

"I feel like I have a wingwoman and cheerleader in you as my coach."

Working with Georgie is like...

Katie Lawson, illustrator & Social Media Manager

I came to her feeling completely overwhelmed. I’d lost confidence in my creative work and wasn’t sure how illustration could really fit into my life anymore. I’d been prioritising the social media side of my freelance business for so long that I’d kind of forgotten how much joy drawing brings me. Now I’ve got a plan that feels realistic and exciting and I’m finally making space for illustration again, not just as a side hobby, but as something I really want to grow.

“Working with Georgie genuinely changed how I see myself and what’s possible for me."

Amelia Johansson, Freelance Content Writer

Because of the motivational, supportive and powerful boost that Georgie and the team members provide, along with Georgie's invaluable expertise and resources, I feel like I have everything I need to make my freelance career a success.

"Without you, I wouldn't have been given the nudge I needed."

Risha Bharathan, Digital Marketing Manager

When I joined Georgie's course, literally from the first day Georgie gave us so many resources to start rewiring our mindset, to start believing in ourselves. I learned that “I didn’t need to hustle hard to make it big!”

She mirrored the value I bring to the table back to me. I needed that because my struggles made me doubt myself. You don’t invest in the coaching program. You invest in the human that runs that program. And if these values reflect you and if this is what you’ve been searching for… Seriously, for everything that Georgie delivers, this price is nothing! It’s a steal!

"Georgie’s big on scaling your business sustainably."

Carolyn Hall, Content Marketer

...Which has helped me stay focused when I'm having down days. I think you were very supportive, extremely informative and offered great guidance when asked. I feel that I'm doing the right things to try and build a solid foundation for my business. I have a positive mindset most days and feel that my business is growing."

"You have been extremely helpful and encouraging"

Izzy Langstone, UGC Creator

"I'm super excited and feel like you provided so much value during our time working together. I'd 100% recommend you to anyone looking for advice and inspiration to level up their business."

"Your insights were absolutely invaluable and really helped to refocus my priorities and pave a clear path ahead."

Emily Pogue, Healthcare & Travel Writer

Overall, I feel more empowered as a business owner and as a writer. By following your straightforward steps, I was able to create real change in my business (rather than getting overwhelmed with where to start!).

I'm a person who needs outside accountability, so knowing I needed to show up ready to our Zoom call was just the motivation I needed to actually take action on what you taught. There is just a mountain of helpful tools - together they've helped me move my business forward in a really impactful way.

""My confidence has to be 5x higher now."

Som Puri, Copywriter & Public Speaking Coach

I now value my own skills as my unique expertise, I now view myself as a business owner, I have learned how to set goals and break steps down into actionable and manageable nuggets (A big one for me and really helps with overwhelm). 

I'm proud of understanding the difference between me the person and my business."

Lauren, Freelancer

It's made me feel less alone; instead, I feel like I have more of a support network. I'm proud of actually gaining clarity, feeling more confident in myself and what I'm doing and seeing the results of all of this in terms of new prospects and clients!!!

 "I feel a lot more positive from having met a community of women who are in the same boat"

Nuala McHugh, Freelance Writer

Now I have the confidence that my business will grow. The calls are fantastic and I love that it is an all female course as it feels like a safe space. I think everything was covered. Couldn't have asked for a better course. I feel incredibly lucky to have stumbled across Georgie and this course as it has allowed me to put strategies in place from the offset.

"I am now taking myself and my business a lot more seriously"

Tania Zhydkova, Freelance Writer & Product Business Owner

When I joined the community in December, I had a full-time job. Thanks to your advice, support and energy, I quit my job, found two retainer clients for my freelance business, and now I don't even need to seek anyone else.

In fact, the freedom of freelancing helped me understand that my next biggest passion is building a product business. I will be recommending your community to my freelance friends. It provides a huge value. Thank you for your work and energy! 

"Your community was incredibly helpful for me."

Tayla Blaire, Business Coach

Beyond Georgie's sage advice, the community of women was so valuable. You realise just how much of what you're going through is a shared, common experience, and having these ladies rooting for you (and rooting for them) was easily the most valuable addition.

I think Georgie is such an inspiration. Her ethos to only do work that interests you is exactly where I hope to be a year from now."

"Georgie was absolutely amazing with her encouragement." 


If you’re building a business and a life - and want both to feel good - this is for you.

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