Gain clarity and build solid foundations in your freelance writing business to generate consistent revenue. I'll guide you through my step-by-step framework to implement effective strategies in your business in just 12 weeks. The goal? To hit (and succeed!) your income goals, book out your services and live the freedom lifestyle you've been dreaming of.
Self-Marketing Magic
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Life can be tough as a female freelance writer.
More often than not, we’re underpaid, undervalued and overworked.
You want to define clear goals but you're not sure which ones are the right ones for you and where to focus your efforts to be more efficient, consistent and get faster results. You've tried different things but struggle to be consistent in your efforts.
You’ve attracted some clients as a freelancer but struggle to generate consistent revenue to make it a full time, profitable business. You lack clarity and confidence about your marketing and business development strategy. You can't shake the frustration that you're not charging the value you KNOW you're delivering.
You have so many questions that lead you to delay taking action and implementing the right strategy. You sometimes feel lonely in your business figuring it out all on your own. You struggle to take action on your own and things take too long.
Sound familiar?
But you know you’re meant for more than the hit-and-miss clients you’re working with currently.
Sure, they pay the bills (most of the time) but they don’t give you what you really need: the freedom to work where and when you want.
You know something needs to change. but you're not 100% sure exactly what. but imagine if it did...
It's a year from now...
- A couple of hours of work on a project that you can’t stop thinking about.
- A lengthy lunch break - maybe starting that new book by the pool?
- A little time dedicated to going through your ever-growing inbox and replying to new client messages. You consider drafting up a waiting list or maybe looking into outsourcing.
- An evening spent however you like: maybe a fancy dinner with your other half, a dance class in a new city or a sunset beach walk.
You’re waking up to the sunshine from a villa in Bali, or a seriously cool apartment in your favourite city, or the van you’ve converted for limitless travels. Your day looks a little like this:
Sound too good to be true? It's not - I promise you! How do I know? Because I've done it myself.
Hi! I'm Georgie! Freelance travel writer, compulsive-dog-petter and avid scuba diver. As a business strategy coach for female freelance writers, I help you to refine your niche, goals and outreach to build the freelance business you've always dreamed of. I took the long route so you don't have to.
My first freelance writing client paid me $250 per month. Another client hugely changed the scope of the work and, when I pushed back, refused to pay 68% of my invoice. A different one bartered down my rates to pitiful amounts and I was still grateful to have at least some kind of income.
I felt embarrassed at the thought of negotiating a raise and couldn’t get the attention of higher paying clients. I felt stuck.
I scoured Facebook groups for advice, read countless online forums, signed up for a range of different writing courses and built my business up, bit by bit.
While I now have days where I regularly earn more than $1000, it didn’t start out that way.
And now I work with global travel and lifestyle brands for around 15-20 hours a week, earning more than three times my previous London editor's salary for a quarter of the hours.
I now split my time between Mexico and spend half the year slow travelling across the world.
All I need is a good WIFI connection (and a strong coffee) and I can earn a few thousand dollars from a beach bar, a mountain top or a fancy hotel - and have done so from all of the above!
I got there eventually.
So now I spend my days like this...
When you try to build a freelance business alone, how do you know what’s working and what’s not?
At what point do you give up with your methods and try something new?
You could get to that point in your freelance business too by doing what I did...
Spend endless amounts of time researching and struggling with conflicting advice.
Gain clarity and build solid foundations in your freelance writing business to generate consistent revenue. I'll guide you through my step-by-step ESCAPE framework to implement effective strategies in your business in just 12 weeks so you can hit (and succeed!) your income goals, book out your services and live the freedom lifestyle you've been dreaming of.
As part of a small group of like-minded female freelance writers, you'll support each other and learn from each other's questions, building friendships that continue long after our live calls have finished.
INTRODUCING
Self-Marketing Magic
$997 USD / £787 GBP
ALL FOR THE PRICE OF
(scroll down for price and currency options)
I found Georgie at the very start of my freelance journey and wasn’t sure if freelancing was right for me. But the timing was perfect - Self-Marketing Magic gave me a roadmap, showed me that I could actually make this a career and helped me take that first big leap. I’m now nearly two years in and my business has evolved a lot. It’s given me the freedom to travel, work from Melbourne and visit home whenever I want. I honestly don’t know where I’d be if I hadn’t found her when I did. Through the course, I landed my first freelance client and started surrounding myself with inspiring, experienced women in the industry. That exposure alone was invaluable.
Nuala mchugh
I would absolutely recommend Self-Marketing Magic. The course gave me the push I needed to finally get my website translated - something I’d been meaning to do for six years!
It helped me confidently onboard new clients, charge higher rates, and even land a new US client. Georgie is down-to-earth, approachable and always has great advice. Some coaches can feel intimidating, but with her, you feel like, ‘If she can do it, I can do it.’ She gives you everything you need to succeed. It’s a really positive experience for anyone who wants clarity, guidance and struggles to do all the important things on their own.
Katie uniacke
A great community of likeminded freelance friends, ready to bounce ideas off of and grow your biz alongside. You've never felt more supported.
04.
No more struggling month to month: you have savings in the bank and you know exactly how much you'll be earning for the next three months, at least.
03.
A consistent flow of clients emailing and DMing you, offering you incredible projects at rates you know you deserve. Sunday scaries are a thing of the past.
02.
The incredible freedom lifestyle you dreamed of back when you first started out freelancing, but now it's actually your reality. You life is within your control.
01.
Imagine if you could have...
Watch this
"It’s kind of wild to compare where I was when I started the course to where I am now.
A year later, I feel so much more confident, I’m working with clients who truly align with my goals, and I have more opportunities for growth than ever. It’s a really exciting time."
Watch this
"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."
Watch this
"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."
"Georgie calls this a “group coaching program”, but really, it feels like a 1-1 program! That level of undivided attention… It’s everything! I now get inbound leads inquiring me about my work and just onboarded a new client who matches my vibe. I gained more clarity about my content strategy, and it’s gaining momentum with the algorithms.
My website is getting brand-new makeup thanks to G’s strategies, and I’m super excited about the launch. Look, clearly, I’m a fan having a fan-girl moment ;) But Georgie deserves it. I’ve never written a 6-page review for anyone! Take the course, you’ll see."
Risha bharathan
"My confidence has to be 5x higher than before I started this course! I've closed several new retainer clients and landed stories on some amazing publications. Overall, I feel more empowered as a business owner and as a writer.
There is just a mountain of helpful tools in this course that build off each other — together they've helped me move my business forward in a really impactful way. Like your subject line recommendations (that I've used and gotten an amazing response rate!) Your templates have been so helpful, as well as your pitch tracking document."
Emily pogue
Let me breakdown my signature E.S.C.A.P.E framework...
Clients
Everything you need to know on WHERE to find your dream client and HOW to draw them in through your messaging.
Evolve
A deep dive into your current situation, your business goals and your dream freelance writing lifestyle. Setting the foundations the steps to getting you there.
Strategy
Crafting your content pillars and elevating your website and Linkedin to speak directly to your dream client.
Efficiency
Setting long-term business growth habits, building out your productivity methods, automating parts of the process and building sustainable, ongoing growth.
Attitude
Positioning yourself as an expert, reprogramming your limiting beliefs and stepping into a business owner mindset.
Pitching
WHO to pitch, HOW to pitch, my tried-and-tested pitching scripts as well as the 101 on following up and pitching via referrals.
Watch this
"Self-Marketing Magic has given me the freedom to travel, move to Melbourne and visit home whenever I want.
I honestly don’t know where I’d be if I hadn’t found Georgie and SMM when I did."
Watch this
"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."
Watch this
"Jelly-o gummi bears wafer. Oat cake bears cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée."
You want those leisurely days earning great money on a schedule that suits you, without constantly worrying about paying the bills next month. Which means you know that investing into your future career path is the faster choice. Why waste time with low-paying clients or vague portfolios when you could just cut to the chase?
Self-Marketing Magic is the course for you if you’re ready to skip past all of the frustrating steps above.
Because I’m guessing if you’re here, you want to fast-track your success.
But I'm guessing, if you're here, you want to fast-track your success.
"Having this community of women and Georgie's mentorship has made me feel that if I don't go full-time with freelance writing, I'll be holding myself back This is a course that I'll come back to and rewatch in the years to come.
The ability to ask Georgie ANY questions at all during ten weeks of group coaching was an absolute gift. Beyond Georgie's sage advice, the community of women was so valuable. You realise just how much of what you're going through is a shared, common experience, and having these ladies rooting for you (and rooting for them) was easily the most valuable addition to the course."
Tayla blaire
"I would absolutely recommend Self-Marketing Magic for all freelancers. I feel incredibly lucky to have stumbled across Georgie and this course at the start of my freelance career as it has allowed me to put strategies in place from the offset.
Everything was covered: if it wasn't talked about on the course, it was discussed on the weekly calls. The calls are fantastic and I love that it is an all female course as it feels like a safe space. Couldn't have asked for a better course."
Nuala mchugh
module 1:
Evolve
Lesson 1 : A deep dive into your current situation
Lesson 2: What does your dream business/lifestyle look like?
Lesson 3: Choosing the qualities of your dream client
Lesson 4: Goal setting and the steps to get there
Lesson 5: Clarifying your core offer(s) as a freelance writer
Lesson 6: Your supplementary offers & extra services (BONUS LESSON)
END RESULT: A crystal clear image of the goal you're working towards, the services you offer and the clients you'll work with.
Intrigued? Here's a taster of what we cover:
module 2:
Strategy
Lesson 7: Choosing your content strategy pillars
Lesson 8: What, when, where and how frequently to post
Lesson 9: Content repurposing
Lesson 10: Elevating your website
(BONUS: SEO CHEATSHEET)
END RESULT: A content strategy mapped out across your chosen platform(s) and a client-friendly website.
module 3:
Clients
Lesson 11: Where are your ideal clients?
Lesson 12: Attracting your ideal clients through your messaging
Lesson 13: Using LinkedIn to find clients
Lesson 14: Linkedin engagement
Lesson 15: How to use Facebook groups to find clients
Lesson 16: Extra ways to find clients
END RESULT: Confidently being able to find your ideal clients and how to pitch them.
module 4:
Attitude
Lesson 17: Positioning yourself as an expert
Lesson 18: Getting over your fear of rejection
Lesson 19: Reaffirming your expertise and skills
Lesson 20: Stepping into the right mindset
Lesson 21: Prepping for low motivation periods
END RESULT: A business-owner mindset who doesn't doubt her expertise or rates.
module 5:
Pitching
Lesson 22: Finding the right person to pitch
Lesson 23: Cold pitching via email
Lesson 24: Cold pitching on LinkedIn
Lesson 25: Cold pitching on Facebook
Lesson 26: Pricing your pitches/packages
Lesson 27: Following up correctly
Lesson 28: BONUS: Referrals
END RESULT: Effortless pitching technique - who/where/how/what!
module 6:
Efficiency
Lesson 29: Setting business habits for regular pitching
Lesson 30: Learning your working style
Lesson 31: Automating parts of the system
Lesson 32: Productivity hacks for success
Lesson 33: Basics of business finances
Lesson 34: Holding confident discovery calls
Lesson 35: Hiring your first VA
END RESULT: The full bag! You've got your strategy in place and the mindset for success. You have the structure, enthusiasm and confidence to elevate your freelance writing business now.
Weekly laser coaching calls to get personalised feedback on your actions (live rounds only) with two catch-up "reading weeks" ('cause life always gets in the way)
Lifetime access to all course content so you can learn at your own pace or refer back as and when needed
Over $1300 worth of bonus content, lessons and resources to supplement your business growth
Workbooks with prompts, guidance and tips as you progress
Six modules of trainings to learn the specific strategies for business growth with over 30+ action-based training videos
What's included:
Bonus #2
And let's talk about those bonuses...
Bonus #4
Get my eyes on your LinkedIn profile or website once you've elevated it during the course. I'll give you bespoke, actionable feedback and recommendations to make it even more client-friendly.
A LinkedIn or website audit (live rounds only)
Bonus webinars from guest lecturers
So you can learn from other incredible female entrepreneurs along the way. Learn how to take professional branding photos with your phone, courtesy of a professional photographer. And how to manage your finances, from a chartered accountant and wealth coach. And how to work through mental blocks and work efficiently from a procrastination coach. That's just the beginning!
Bonus #1
Weekly group coaching calls
Access to my cold pitching and editorial templates
An hour a week to talk through your progress, ask for my feedback or recommendations and share your wins with the group. This is the best way to stay accountable to taking the steps and to grow your community of female freelance writers, too!
The ones I've used to secure $1 per word writing clients and $300 per hour copywriting projects. I'll also throw in a few extras, like the directories of editors looking for freelance writers right now and my e-book on 74+ ways to find high-paying clients.
'Impress Your New Clients' toolkit
An SEO blog best practises cheatsheet, so you can wow those new clients when you're working on your first project. A client onboarding questionnaire so you can kick off those projects confidently. And some templates to keep you covered for tricky client conversations, too.
Bonus #3
Bonus #4
Bonus #5
2 x 1:1 30-minute calls with me
linkedin profile audit
guest lectures
private community
workbooks & templates
30+ action-based videos
Best for those who want my eyes on their strategy and ongoing feedback throughout the course.
vip coaching package (2 spots) - $1497
2 x 1:1 30-minute calls with me
LINKEDIN PROFILE AUDIT
guest lectures
PRIVATE COMMUNITY
WORKBOOKS & TEMPLATES
30+ ACTION-BASED VIDEOS
The most budget-friendly way of working with me. A one-time payment with a few extra perks!
PAY IN FULL - $997
2 x 1:1 30-minute calls with me
LINKEDIN PROFILE AUDIT
guest lectures
private community
workbooks & templates
30+ action-based videos
Weekly coaching calls
Get started immediately for $182 (six month plan) or $366 (three month plan).
3 or 6 month payment plan
Live round payment options
Weekly coaching calls
weekly coaching calls
Self-Marketing Magic helped me create structure in my business. Since finishing, I’ve landed multiple clients across both my niches.
I’m finally building a business that feels aligned and sustainable. The biggest transformation I experienced was in my confidence. I always thought the freelance lifestyle I wanted was unattainable for me. Through the course, I realised it was possible.
If you’re feeling stuck in your freelance business, whether that’s figuring out your niche, organising your workflow, or building a confident mindset - Self-Marketing Magic is exactly what you need.
Megan hollingsworth
"I made back my investment in the course within two months of part-time work - and I did the highest tier with 1:1 coaching! If I had been full-time, I would have earned it back in a month.
The course was worth every penny. The community inside Self-Marketing Magic is invaluable. I made real friends, people I still talk to today, not just about work but about life.
Every time I need to reset my strategy or land a new client, I go back to the course. Having lifetime access means I can refresh my approach anytime."
rachel lawton
- Lifetime access to the entire course curriculum
- Most budget-friendly way of working with me
- Access to any other webinars/resources I add to the course platform in the future.
I see you! Self-Marketing Magic is also available as a self-study course for $499. If you'd rather get started on the module content, download the templates & spreadsheets and watch the guest lectures without our weekly calls, you can invest in the course now and get started immediately.
And then, when the next live round opens for enrolment, you can choose to upgrade to add on the weekly group calls, extra accountability and community-building element, too.
Just want the module content?
march is still a few months away...
This is what I need!
"I now understand what I want my business to look like, my content pillars, my niche, and how to approach clients relevant to it. I'm feeling as though I can actually, really, truly make it happen. I feel as though I'm in a good place to make this my future career!
I think the course was a great springboard for me to start this freelance journey - if anything, I'd love more of Georgie's support going forwards and as I hit these 'first' milestones each time." - Grace Freeman
The female freelance writer who's determined that 2023 will be the year she levels up her business properly.
She knows that levelling up requires effort and, once she has a strategy in place, she's electrified and ready to get stuck in.
She thrives in a group of like-minded women and loves a supportive, collaborative environment.
Who is Self-Marketing Magic for?
You're convinced the freelance writing world HAS to be a struggle and you don't really believe, deep down, that you can do any better.
You struggle to stay on track in group situations and perform far better with 1:1 support, where you can work directly with a coach.
You're looking for a magic wand that'll instantly give you incredible results. You don't want to put the effort in yourself to see success.
And who is Self-Marketing Magic not for?
Try Self-Marketing Magic for 15 days*. Get your money back if it's not the right fit for you.
I've invested in too many courses myself that haven't been a good fit for my business goals. And I want you to feel that Self-Marketing Magic is exactly the right fit for you. If you discover it's not, I'll happily give you a refund!
*or the first module of the course, if you're self-study!
15-DAY
Self-Marketing Magic helps you to elevate your business, whether that’s starting from scratch or refining your current set-up. If you’re struggling with low paying clients and overstepped boundaries, I made this for you. If you’re earning thousands of dollars monthly with friendly, supportive clients and a clear path forward, it may not be appropriate for you!
I'M NOT A NEWBIE WRITER. WILL IT STILL BENEFIT ME?
Frequently asked questions:
All of the modules are uploaded on the course platform, so you’re free to watch them whenever you like. Our weekly calls will also be recorded so, even if you can’t join them live, you’ll be able to watch them back. You’ll also have the chance to pre-submit questions each week, which will then be answered on the call.
HOW MUCH FREE TIME DO I NEED?
Self-Marketing Magic usually runs two or three times per year. The next live round will be March 2025. Sign up here to join the waitlist if you'd like to be first to know when the live round relaunches in 2025.
WILL YOU BE RUNNING THE COURSE AGAIN?
If you’re looking to grow your business faster and would like more tailored support, I also offer additional 1:1 coaching throughout the course. We can use these additional sessions to talk through any of the modules in more detail or to go over your website, your pitches or any other questions you may have. This 1:1 support will be available at a discounted rate for members of Self-Marketing Magic.
I NEED MORE SUPPORT. WHAT ARE THE OPTIONS?
Sure thing! Please drop me an email at hello@thefreedomroute.com and I’ll aim to get back to you within 24 hours!
I'VE GOT ANOTHER QUESTION!
the whole package, right?
Ready to get started?
Here’s a little reminder of what's included in Self-Marketing Magic:
My signature ESCAPE framework broken down into 40+ actionable video trainings.
Bonus resources, spreadsheets, templates, trainings and more.
12 weeks of support inside our private community (with lifetime access!)
10 x laser coaching calls to get my bespoke feedback on your business.
P.S: I get it. Investing in yourself is scary! But here's the truth: if you want different results from what you're getting now, you need to do something different.
I'm ready to change my life!